Social Campaign

This recent project features a series of impactful poster designs dedicated to animal welfare, combining creative artistry with a powerful message to promote compassion and awareness. I developed the campaign across multiple formats, from bold portrait posters and widescreen digital adverts to a double-sided A5 awareness flyer, creating a consistent visual identity that could work across social media, online campaigns and printed materials. The creative direction uses strong contrast, emotive imagery, clear typography and direct calls to action to communicate the transition from confinement to freedom in a visually immediate and memorable way.

The project also reflects my wider approach to multi-modal creative production, where design, storytelling, campaign thinking and AI-assisted image creation work together as one cohesive process. Every element was designed to support the central message while remaining visually strong enough to attract attention in busy digital and physical environments. This initiative highlights my commitment to using design as a force for positive change, aligning with my portfolio’s focus on meaningful, socially responsible artwork that not only looks compelling, but also encourages awareness, conversation and action.