AI Product Staging

For the Bellavista Eau de Parfum concept, I served as both Art Director and AI Producer to develop a cohesive luxury fragrance identity from initial ideation through to multi-channel visual execution. By bridging traditional commercial photography principles with advanced generative AI workflows, I established the visual DNA of the brand—defining the architectural geometry of the crystal flacon, the warm rose-gold liquid palette, and the minimalist lotus iconography.

Directing the AI required rigorous prompt engineering and iterative visual auditing to ensure accurate light refraction, realistic glass physics, and strict asset consistency across disparate environments.

To demonstrate the campaign's versatility across commercial touchpoints, I produced two distinct visual narratives anchored by the same hero product. For the Boutik e-commerce interface, I directed a restrained, sunlit studio composition on raw travertine stone, pairing the tactile product render with clean UI typography to drive digital conversion. In contrast, for the flagship retail concept—built around the tagline "Nature Captures the Extraordinary"—I engineered a hyper-detailed window installation merging oversized botanicals, dynamic liquid glass ribbons, and realistic street reflections Looking into a luxury boutique interior.

Blending generative synthesis with precise compositing and typographic layout, this project demonstrates how human creative direction can harness AI production pipelines to deliver agency-grade brand campaigns at a fraction of traditional production timelines.