AI Product Staging

For this advertising concept, I used AI as a creative production partner, starting with the original LUMINA product imagery and directing the visual style, composition, lighting and brand positioning. I wanted to create a premium, natural-feeling campaign that connected the product with freshness, wellness and the rainforest, while maintaining the visual impact of a high-end commercial advertisement. I guided the AI to carefully preserve the product identity and key visual details while developing the surrounding environment, cinematic lighting, luxury spa elements and advertising composition.

I then took the concept into a real-world London Underground advertising environment, using the Tube as a visual reference rather than simply reproducing the original image. I directed AI to place the finished campaign within an authentic Underground setting, this time positioning the advertisement alongside an escalator and walkway to create a more natural advertising scenario. This demonstrates how AI can be used not just to generate imagery, but to develop a campaign concept, explore different environments and produce convincing advertising mock-ups from a single creative direction.