AI-Enhanced Architectural CGI

For the Smedley Street project by Stylehouse Consultancy, the objective was to craft a premium digital showcase to drive off-plan buyer interest for an exclusive development of four luxury terraced homes in Matlock, Derbyshire. The client required a cohesive online launch platform that seamlessly integrated high-end architectural visualisations with a sophisticated, user-centric web design. To achieve this, I developed a hybrid visualisation campaign that bridged traditional 3D architectural CGI with advanced artificial intelligence workflows, creating a compelling visual narrative tailored specifically for the luxury UK residential property market.

I art-directed the production of 4K photorealistic CGI renders, ensuring strict adherence to planning specifications by refining authentic material finishes like Derbyshire Gritstone and red multi-facing brick. To elevate the presentation, I utilised advanced AI-assisted digital staging to resurface and enhance ten construction-stage site photographs. Furthermore, I applied AI image-to-video generation techniques to animate the static 4K renders, engineering prompts to introduce smooth, cinematic camera movements and subtle environmental motion without compromising the underlying architectural geometry. These dynamic visual assets were then seamlessly integrated into a bespoke Wix Studio website alongside targeted, high-end copywriting, delivering a comprehensive digital package that successfully positions the development to discerning buyers.