AI Branding

For Insight Now, I developed a complete visual branding campaign designed to position the company as a modern, AI-powered data analytics platform. The creative direction combines premium technology imagery, bold typography, vibrant data visualisations and a distinctive blue-led digital identity to communicate speed, intelligence and business clarity. I created a series of campaign assets across social media and digital advertising, ensuring the brand remained consistent across widescreen promotional graphics, mobile-led advertising and performance-focused messaging. The result is a cohesive multi-modal campaign that turns a complex AI and data proposition into something visually immediate, accessible and commercially engaging.

Alongside the brand campaign, I designed the user interface for the Insight Now mobile app, focusing on making business intelligence easy to understand at a glance. The interface organises key performance areas—including Sales, Reviews, Products, Services, ROI, Trending, Breach Detection and AI Analysis—into a clear, visually driven dashboard built for fast decision-making. The UI concept demonstrates how an AI-powered RAG interface can bring together multiple sources of business data, surface meaningful insights and help users identify opportunities or risks in real time. By combining UX thinking, interface design, AI-generated visual content and campaign storytelling, the project showcases how multi-modal creative production can bring an emerging digital product to life across both brand and product experiences.